Posts Tagged ‘topher farrell’

iWorkout Muse featured in Milwaukee Business Journal

Friday, December 11th, 2009

Fitness club owner launches iPhone application

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A Milwaukee man’s iPhone application is gaining national attention and is expected to be featured in an upcoming AT&T advertising campaign.

BJ Gaddour, 27, owner of Workout Muse, and his business partner, Topher Farrell, launched iWorkout Muse Sept. 24, as an application for the iPhone and iTouch that allows users to mix interval training workouts with their favorite songs.

Gaddour was selling about 200 of the $1.99 applications per week until late November when the iTunes store listed iWorkout Muse on its “What’s Hot” list. Since then, 2,500 applications have been sold.

“It has been a cool couple of weeks,” Gaddour said.

- Corrinne Hess of The Milwaukee Business Journal

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iWorkout Muse Featured in Milwaukee Biz Times

Friday, December 11th, 2009

Innovations: Milwaukee company tops iTunes ‘What’s Hot’ list with new application

By Alysha Schertz email , of BizTimes

Published December 11, 2009

The Apple iPhone has become one of the most popular technology items for consumers.

And hundreds of thousands of applications have been developed to enhance the iPhone experience. One of those applications, iWorkout Muse, was developed by Milwaukee-based Workout Muse, a fitness music and media production company, and has been on Apple’s iTunes application store “What’s Hot” list for the past few weeks.

B.J. Gaddour co-creator and fitness director for the company, formed Workout Muse LLC in 2008.

The company works with a team of sound designers to develop customized workout tracks, complete with audio start, stop, and rest instructions, which guide the user through the workout.

“We were becoming really popular among fitness professionals around the world,” Gaddour said. “We experienced a lot of success with professionals who needed custom tracks for their classes, but when the recession hit we needed to take it a step further.” (more…)

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