Innovations: Milwaukee company tops iTunes ‘What’s Hot’ list with new application

The Apple iPhone has become one of the most popular technology items for consumers.

And hundreds of thousands of applications have been developed to enhance the iPhone experience. One of those applications, iWorkout Muse, was developed by Milwaukee-based Workout Muse, a fitness music and media production company, and has been on Apple’s iTunes application store “What’s Hot” list for the past few weeks.

B.J. Gaddour co-creator and fitness director for the company, formed Workout Muse LLC in 2008.

The company works with a team of sound designers to develop customized workout tracks, complete with audio start, stop, and rest instructions, which guide the user through the workout.

“We were becoming really popular among fitness professionals around the world,” Gaddour said. “We experienced a lot of success with professionals who needed custom tracks for their classes, but when the recession hit we needed to take it a step further.” (more…)