When it comes to making it big in any industry, it’s better to be a specialist than a generalist.
In other words, you want to be the go to guy and gal for whatever it is that you are an expert at.
Here is a quick run-down of my 12 favorite specialists in the fitness industry:
1.) Top Fat Loss Expert for Busy Moms: Holly Rigsby
Holly is awesome at what she does. As a busy mom herself, she lives it each and every day and there is nobody better at helping other busy moms out there get into tip top shape. She is also currently pregnant and due to have another baby within the next couple weeks and we wish her and the entire Rigsby family best in welcoming a new member to their family.
2.) Top Expert for Corporate Fitness Training and Business Systems: Greg Justice
Greg Justice is THE go to guy when it comes to Corporate Fitness programming. This 26-year personal training veteran was Kansas City’s original personal trainer back in 1986 and he has corporate fitness accounts all over the US and even has international sites in development. His wisdom and professionalism are unmatched and I am thrilled to be able to call Greg a friend and even more thrilled that he powers all of his corporate workouts with Workout Muse.
You can learn more about Greg and his revolutionary Corporate Bootcamp System here:
http://www.corporatebootcampsystem.com/
3.) Top Experts in Corrective Exercise and Performance Enhancement: Eric Cressey and Mike Robertson
Eric Cressey and Mike Robertson are two of the brightest minds and best coaches in the fitness industry. Both of their facilities have been ranked among the Top 10 Gyms in American according to Men’s Health and they have collaborated on a ton of killer projects over the years including Magnificent Mobility and Assess and Correct (both of which I own and reference regularly).
Though they are best known for being the “corrective exercise” guys, they are just as skilled in providing programming that takes both average Joe’s and Elite Pros to the next level like clockwork. You need to get on their newsletters and you need to learn more about these guys…. they are the cream of the crop!
http://www.robertsontrainingsystems.com/
4.) Cardio Strength Workouts and Team Training: Coach DOS
I heart Coach Dos. He is a total class act and has been in the trenches for years helping college athletes maximize their potential. He is the author of Men’s Health Power Training and Cardio Strength Training- 2 books that every hardcore fitness junkie and fitness pro need to have in their collection.
Back in the day, Coach Dos was one of the first top industry experts to support and work with Workout Muse and words cannot express our appreciation for this. We even put together some custom interval training workout music soundtracks for Dos, check them out below:
http://www.workoutmuse.com/music/coach-dos-cardio-strength-training-soundtracks
When it comes to working out to accelerate your metabolism and dramatically improve your overall conditioning, Coach Dos’ cardio strength training templates are second to none. He also has a brand new membership site that is dedicated to sharing his group and team training methods with the masses. It’s like have Coach Dos on staff- pretty incredible! Check it out below:
5.) Top Expert in Semi-Private Training and Running a Profitable Fitness Facility
Alwyn Cosgrove is probable the most charismatic and entertaining fitness pro that I’ve had the pleasure of meeting and listening to at speaking events. I have purchased so many of his fitness info products and best-selling books that he has his own dedicated section on my book shelf. The bottom line is Alwyn is the real deal when and he is one of the few fitness pros to successfully master both the training and business side of fitness.
Specifically, with his wife Rachel, he is the co-owner of Results Fitness which is ranked as one of the top 10 gyms in America according to Men’s Health and the facility has been called my many experts the most profitable gym per square foot in the states. Alwyn’s semi-private training model has revolutionized the fitness industry and has helped countless trainers move away from the outdated, primitive personal training model to make more money by helping more people:
6.) Top Female Fitness Expert- Rachel Cosgrove
Though I already mentioned Rachel above, she is also the best in the biz when it comes to teaching female fitness enthusiasts and athletes alike achieve “Female Body Breakthrough,” as her latest book is titled. If you are a female fitness fanatic, you’ll be in great hands with Rachel:
7.) Top Motivator and Pro Athlete Expert- Todd Durkin
There are lots of so-called celebrity trainers out there, but Todd Durkin is the real deal. He trains Drew Brees, Ladanian Tomlinson, and Aaron Rodgers to name a few among a list of other high profile athletes. He is also an incredible motivator and he blew me away when I saw him speak at Perform Better Functional Training Summit this year. He has just released a new book and nothing can stop Todd in pursuing his passion of making an impact and getting better every day:
8.) Top Speed Expert- Lee Taft
When it comes to sport, speed KILLS! The top speed coach in the industry is Lee Taft. He’s been doing it for over 20 years and nobody is better at getting people faster. He’s also really quick himself, ha ha! If you or your athletes need more speed, then you need more Lee:
http://www.sportsspeedetc.com/
Plus stay tuned for SPEED SOUNDTRACKS coming out in the next week or so featuring custom speed training tracks we put together for Lee including a 7-35, 5-35, 10-50, and a 15-45 interval track to automate speed work so you don’t have to look at the clock.
9.) Top Resistance Band Expert and Athletic Development Coach- Dave Schmitz
I go with Dave “The Band Man” Schmitz. He’s hands down the best in the biz when it comes to safely and effectively using resistance bands for a wide variety of applications.
He also has his very own line of bands which I have personally found to be of great quality.
I started purchasing bands from Dave about 3-4 years ago and they continue to hold up very well. I can honestly say that we’ve never had a band snap on us… knock on wood 
In fact, I love bands so much that we collaborated with the band man to make some custom Workout Muse interval training workout music soundtracks using bands called RESISTANCE BAND TRAINING SOUNDTRACKS (click the image below for more info):
On a side note, Dave is an outstanding coach, a great family man, and one of my best friends on Earth. You can’t go wrong when it comes to the band man and I mean that from the bottom of my heart!
For more info about Dave, his bands, and his many resistance band training info products and certification, please visit:
9.) Top Kettlebell Training Experts- Jason C. Brown and Pamela MacElree
When it comes to education, I go with Pamela MacElree and Jason C. Brown of KettlebellAthletics.com.
They are both awesome people and I just can’t say enough about their teaching methods.
Since going through their Level I Kettlebell Athletics Certifcation in September of 2009, I have become absolutely obsessed with kettlebell training and we even developed a Workout Muse product featuring custom kettlebell interval workout music soundtracks called KETTLEBELL KAOS (click the image below for more info):
I use all of the KK tracks in my very own Kettlebell Kaos group ex class and my clients absolutely love them.
I also purchase my kettlebells from Perform Better (see more info below).
11.) Top Youth Fitness Expert and Organization- Brian Grasso, The IYCA, and Athletic Revolution (AR)
Brian Grasso is the leading your fitness expert in the world and has spearheaded the IYCA movement and Athletic Revolution franchise focused on fighting back against the high incidence of youth athlete injuries and childhood obesity along with his partners Pat Rigsby, Nick Berry, and Sara Nylander.
To learn more about the IYCA, go here:
To learn more about the AR, the fastest growing youth fitness franchise in the world, go here:
http://www.myathleticrevolution.com/
12.) Top Nutrition Expert- Cassandra Forsythe
Cassandra is a big-time Workout Muse fan and my go to resource for nutrition advice. She is the author of The Perfect Body Diet and The New Rules of Lifting for Women.
She is also a new mom who runs her own bootcamps in Connecticut and loves to get after a great workout. Be sure to visit her website and blog to learn more:
http://www.cassandraforsythe.com/
These are the best in the biz at what they do and not a week goes by when I don’t reference these experts to get better at what I do.
I hope this helps you as much as it’s helped me
Crank it!
BJ
