Here’s a great guest blog post from my buddy and corporate fitness legend Greg Justice… it’s a must read if you ever hope to run success corporate bootcamps!!

How One Little Word Made All The Difference

By Greg Justice, MA

My corporate boot camps are all run along the same principles.  Most of the participants have little to no previous exercise experience and are deconditioned and unfit.  Many of them are special populations with assorted chronic illnesses.  Why is this?

That is what average America looks like.  When we get a whole company of people together, we get all types of fitness levels and health issues.  We also get the standard mental blocks, pre-conceived ideas about exercise, about their abilities to exercise, their need to exercise, and of course, their desire to exercise.

We run high intensity interval training sessions at our corporate locations.  Most of the exercises are low impact and much of it is bodyweight or minimal equipment.  We regress and progress each exercise as needed for the individual participants.

We call it Corporate Boot Camp.  Often the people who need the exercise the most are hesitant to join.  Those hesitant people were seeing images of drill sergeants and their overweight bodies being contorted beyond capacity!  They felt fear and dread.

We know that we are never going to change someone’s perceptions; they have to do that themselves.  The best we can do is paint the picture for them to show them an acceptable method for participation and achievement.

As soon as we implemented Baby Boot Camp classes, participation jumped.  We did make a few minor changes in these classes, but they are basically the same as our Corporate Boot Camp classes with more regression right from the get go.

Those employees now feel safer and more secure in the knowledge that they are starting out slow and gaining knowledge and experience to feel more comfortable exercising.

I recommend looking at your employee wellness survey to see how many employees are interested in weight loss and are currently sedentary.  This will give you a good idea of the value of adding a Baby Boot Camp class, or Beginner Boot Camp class to your corporate schedule.

P.S. This may also be a good thing to consider for your gym or studio.  Go increase attendance and make some profit!

Greg is holding a special free webinar tomorrow where he reveal all of his corporate bootcamp secrets- you can check it out here:

http://CorporateBootcampSystem.com

Crank it!
BJ

PS- Need a done-for-you beginner bootcamp for your corporate and community fitness bootcamps? Click the link below:

http://www.workoutmuse.com/music/mission-unbreakable-for-fitness-professionals